Terms of Service

These Terms of Service (the "Terms") govern your access to and use of the FirmLaunch website, dashboard, and services (collectively, the "Services") operated by FirmLaunch, a division of Forward Marketing ("FirmLaunch," "we," "us"). By accessing the Services or signing an order form or Master Services Agreement ("MSA"), you agree to these Terms. If you do not agree, do not use the Services.

FirmLaunch is a marketing, technology, and intake-operations company. FirmLaunch does not provide legal advice, does not form attorney-client relationships with claimants, and does not represent claimants in any legal proceeding. All legal representation is provided solely by the partner law firm engaged by the claimant.

FirmLaunch operates in compliance with applicable state bar advertising and solicitation rules and does not accept referral fees from lawyers in violation of ABA Model Rule 7.2 or any applicable state rule. Firms are responsible for their own compliance with the Rules of Professional Conduct in each jurisdiction where they practice.

The Services are offered to licensed law firms and law-firm principals with the authority to bind their firm. You represent that you are at least 18 years old, that the firm is validly organized and in good standing, and that the attorneys who will handle delivered cases are licensed and in good standing in the applicable jurisdictions.

The Services may include some or all of: paid advertising strategy and media buying, landing page creation, lead generation, AI-powered voice and SMS follow-up, live human intake, qualification against firm-specified criteria, appointment booking, document collection, e-signature retainer collection, delivery of signed retainers to the firm, and reporting.

Specific deliverables, market exclusivity, case criteria, minimum volumes, and pricing are set forth in the applicable Order Form or MSA and, in the event of a conflict, that document controls over these Terms.

FirmLaunch typically grants each partner firm exclusive rights in a defined geographic market and case type for the term of the engagement, subject to good-faith performance and payment. Exclusivity does not restrict FirmLaunch from working with firms in other markets or case types, and does not restrict lawful competition by other marketing vendors.

• Respond to delivered cases within the response time set in the Order Form.
• Provide truthful case criteria, jurisdictions, and disqualifiers.
• Comply with all applicable rules of professional conduct, TCPA, TSR, CAN-SPAM, and state consumer-protection laws.
• Maintain malpractice insurance meeting the minimums in the Order Form.
• Timely payment of all fees and cooperation with reasonable audit or reporting requests.
• Not solicit or hire FirmLaunch personnel during the engagement and for 12 months after.

Fees, retainers, performance components, and payment terms are set forth in the Order Form. All fees are billed in US dollars and are non-refundable except as expressly stated. Late payments accrue interest at 1.5% per month or the maximum rate permitted by law, whichever is lower, and may result in suspension of Services and forfeiture of market exclusivity.

Any performance-based or contingent components are structured as fees for marketing, intake, and technology services and are not contingent on the outcome of any legal matter or the fees earned by the firm in any specific case.

You may not: (a) misrepresent your firm, jurisdictions, or credentials; (b) use the Services to engage in unlawful, deceptive, or misleading advertising; (c) attempt to reverse engineer, scrape, or resell the Services; (d) interfere with the security, integrity, or performance of the Services; or (e) upload malicious code or content that infringes third-party rights.

FirmLaunch owns all right, title, and interest in and to the Services, including software, models, dashboards, playbooks, ad creative libraries, and aggregated performance data. Firm retains ownership of its trademarks and confidential information. Firm grants FirmLaunch a limited license to use its marks, name, and case data solely to provide the Services and, unless opted out in writing, to identify the firm as a client for marketing purposes.

Each party will protect the other's confidential information with the same degree of care it uses for its own, and at least reasonable care. Confidential information may be disclosed only to personnel with a need to know and as required by law. Client case content is treated as strictly confidential and is handled per our Data Processing Addendum.

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE." FIRMLAUNCH DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. FIRMLAUNCH DOES NOT WARRANT ANY SPECIFIC NUMBER OF CASES, CONVERSION RATE, CASE VALUE, OR LEGAL OUTCOME. AI-GENERATED CONTENT MAY CONTAIN INACCURACIES AND SHOULD BE REVIEWED BY QUALIFIED PERSONNEL.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOST PROFITS OR REVENUES, WHETHER INCURRED DIRECTLY OR INDIRECTLY. EACH PARTY'S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS WILL NOT EXCEED THE FEES PAID OR PAYABLE BY FIRM TO FIRMLAUNCH IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

Firm will defend, indemnify, and hold harmless FirmLaunch from any third-party claim arising out of: (a) firm's use of the Services in violation of law or these Terms; (b) firm's legal representation of any claimant; (c) firm's advertising or communications that were not produced by FirmLaunch; or (d) firm's breach of any representation or warranty. FirmLaunch will indemnify Firm for claims that the Services infringe a third party's US intellectual property rights, subject to the limitations herein.

These Terms remain in effect for the term of the applicable Order Form. Either party may terminate for material breach if not cured within thirty (30) days of written notice. FirmLaunch may suspend the Services immediately for non-payment, threats to platform security, or credible allegations of legal or ethical violations. Sections that by their nature should survive termination (payment, confidentiality, IP, disclaimers, liability, indemnity, dispute resolution) will survive.

These Terms are governed by the laws of the State of Delaware, without regard to conflict-of-laws principles. Any dispute will be resolved by binding arbitration administered by JAMS under its Comprehensive Arbitration Rules, seated in Wilmington, Delaware. Each party waives any right to a jury trial or to participate in a class action. Either party may seek injunctive relief in a court of competent jurisdiction to protect intellectual property or confidential information.

These Terms, together with the Order Form, MSA, and referenced addenda, constitute the entire agreement between the parties and supersede all prior agreements on the subject matter. If any provision is held unenforceable, the remaining provisions remain in effect. Neither party may assign these Terms without the other's written consent, except to an affiliate or in connection with a merger, acquisition, or sale of substantially all assets. Notices should be sent to legal@firmlaunch.co.