Privacy Policy

FirmLaunch ("FirmLaunch," "we," "us," or "our"), a division of Forward Marketing, provides a done-for-you client acquisition and intake platform for personal injury law firms. This Privacy Policy explains what information we collect, how we use it, and the choices available to firms, prospective claimants, and website visitors.

This Policy applies to the firmlaunch.co website, our advertising landing pages, our AI intake and follow-up systems, and any related services (collectively, the "Services").

FirmLaunch acts as an independent controller for information about firm principals, our website visitors, and prospective claimants who interact with our advertising and intake workflows before a firm-client relationship is established.

Once a signed retainer is delivered to a partner law firm, FirmLaunch acts as a service provider / processor to that firm for any ongoing case-related data we host on its behalf, governed by our Master Services Agreement and Data Processing Addendum.

We collect the following categories of information:

• Firm and account data — business name, contact names, work email, phone, jurisdiction, practice areas, billing details.
• Prospective claimant intake data — name, phone, email, ZIP code, accident date, injury description, insurance status, at-fault party details, medical treatment details, and other information voluntarily submitted through our forms, SMS, calls, and AI intake conversations.
• Call recordings and transcripts — audio, transcripts, and AI-generated call summaries, where legally permitted and disclosed to the caller.
• Documents — retainer signatures, ID photos, police reports, insurance cards, and other documents collected during intake.
• Website and device data — IP address, browser type, device identifiers, referring URL, pages viewed, campaign source, and cookie identifiers.
• Marketing performance data — ad impressions, clicks, conversions, and lead-to-signed metrics reported by ad networks.

We do not knowingly collect information from children under 18. Our Services are intended for adults with legitimate personal injury matters.

• Operate the AI intake, qualification, and appointment-booking workflows.
• Match qualified claimants with a single exclusive partner firm in each geographic market.
• Deliver signed retainers and case files to the partner firm.
• Measure and optimize advertising campaigns.
• Provide reporting dashboards, support, and account management.
• Comply with legal obligations, TCPA/CAN-SPAM/state-bar rules, and enforce our terms.
• Detect fraud and protect the integrity of the platform.

When a prospective claimant submits a form or provides a phone number, they expressly consent to receive calls and SMS messages from FirmLaunch and the partner firm, including messages sent by automated telephone dialing systems, AI voice agents, and prerecorded voice, at the number provided. Message and data rates may apply. Consent is not a condition of any legal representation.

Reply STOP to any SMS to opt out, or contact privacy@firmlaunch.co. We honor opt-outs across our platform within the timeframes required by applicable law.

Calls may be recorded and transcribed for quality, training, intake documentation, and legal compliance where permitted. Callers are notified before recording begins in two-party consent jurisdictions.

We share information only as follows:

• Partner law firm — qualified claimant intake, signed retainers, documents, and call summaries are delivered to the single partner firm assigned to that market.
• Service providers (processors) — hosting, telephony, e-signature, CRM, analytics, AI model providers, and payment processors, each under written data-protection terms.
• Advertising platforms — hashed identifiers and conversion events used to optimize ad delivery. We do not sell personal information for cross-context behavioral advertising by third parties.
• Legal, safety, and compliance — when required by law, subpoena, court order, or to protect rights and safety.
• Corporate transactions — as part of a merger, acquisition, or asset sale, subject to this Policy.

Depending on where you live (including California, Colorado, Connecticut, Utah, Virginia, and other US states with comprehensive privacy laws), you may have the right to:

• Access or receive a copy of your personal information.
• Correct inaccurate personal information.
• Delete your personal information, subject to legal exceptions.
• Opt out of certain sharing and targeted advertising.
• Appeal a denied request.

Submit a request at privacy@firmlaunch.co. We will verify your identity before responding. If your information is held on behalf of a partner law firm, we will forward the request and support that firm's response.

Do Not Sell or Share: We do not sell personal information for money. To opt out of any sharing for cross-context behavioral advertising, email us or use the Global Privacy Control (GPC) signal, which we honor on our website.

We retain intake data for the period required to deliver services, substantiate advertising consent, and comply with legal-hold, tax, and bar-compliance obligations — typically up to seven (7) years from the last interaction, and longer where a partner firm's engagement letter or applicable law requires it. When retention is no longer necessary, we delete or de-identify the information.

FirmLaunch maintains administrative, technical, and physical safeguards designed to protect information, including encryption in transit and at rest, least-privilege access controls, MFA on administrative accounts, audit logging, and vendor due diligence. See our Security page for details. No service can guarantee absolute security.

FirmLaunch operates from the United States. If you access the Services from outside the US, you consent to processing in the US, which may have different data-protection laws than your jurisdiction.

We may update this Policy from time to time. Material changes will be communicated by updating the "Last updated" date and, where appropriate, by email or in-product notice.

FirmLaunch — Attn: Privacy · privacy@firmlaunch.co.